HAWTHORNE

Role: Research, Ideation, Production, Presentation.

Time Frame: 3 weeks.

Tools Used: Procreate, Illustrator, Photoshop.

PROJECT TYPE: Branding
DELIVERABLES: Brand Identity, Mockups, Slide Deck,

Hawthorne Tattoo and Piercing Studio is a women-owned body modification studio located in Portland, Oregon.

BRAND STORY

Isadora is an immigrant from Brazil, redefining what it means to be a woman in the tattoo industry. She’s an artist, piercer, and business owner.

Moving to Portland, Oregon, in her early 20s, Bianca was fascinated by the art and culture surrounding tattooing and piercing. The city promoted themes of creativity and individuality, with a strong emphasis on supporting small businesses.

Isadora got her first tattoo in Portland and, in a few years, got the opportunity to apprentice under her artist. Eventually, she decided to open her own studio (Hawthorne Tattoo and Piercing Studio) on Hawthorne Blvd, one of Portland’s most walkable streets. Her work is inspired by the beauty of the natural world and the strength of women.

BRAND BOARD

TYPOGRAPHY

COLOR

ELEMENTS

EXTERIOR

MERCHANDISE

Hawthorne did not limit its creative potential to just tattooing and piercing.
Isadora and her team of creatives created expressive merch, including stickers,
tote bags, hats, and shirts.

PHOTOS

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SANCTUARY